Record Details

The state of legal marketing in Latin America

The USV Annals of Economics and Public Administration

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Field Value
 
Title The state of legal marketing in Latin America
 
Creator Elina Zabolotna; Bukovyna State Finance Academy, Chernivtsy
 
Description Legal marketing has unquestionably become an international phenomenon. While some argue that ‘marketing’ has always existed, defining it as a combination of actions which have to be executed prior to the undertaking of selling activities, the last 30 years have seen the purposive and organized advent of deliberate legal marketing activity. Distinct changes in the global political, economic, social, and technological environment, such as deregulation, increasing client expectations, and new information technology have resulted in a significantly changed, increasingly competitive marketplace that forces law firms to compe te in new ways. Traditional conduct and approach no longer guarantees success and survival. Adopting a strong client orientation and being aware of the competition becomes fundamental to the success of the firm. Hence the idea of actively marketing a law f irm’s practice has started to spread widely throughout the world despite many attorneys’ acknowledged aversion towards marketing.
 
Publisher Editura Universitatii Ştefan cel Mare din Suceava
 
Contributor —
 
Date 2008-11-18
 
Type —
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Format application/pdf
 
Identifier http://www.seap.usv.ro/annals/ojs/index.php/annals/article/view/27
 
Source The USV Annals of Economics and Public Administration; Vol 8 (2008); 57-60
The USV Annals of Economics and Public Administration; Vol 8 (2008); 57-60
 
Language en