Record Details

PRICE-SETTING SPECIFICTS IN LATVIAN ENTERPRISES

Economics and Management

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Field Value
 
Title PRICE-SETTING SPECIFICTS IN LATVIAN ENTERPRISES
 
Creator Bruksle, Ieva; Riga Technical University
Gode, Natalija; Transport and Telecommunication Institute
 
Subject price-setting; factors influencing price-setting; problems
 
Description Prices are one of key economic indicators and tools for influencing economic processes. In Latvian market, the sensitivity of price continues increasing determined by the variable and unpredictable tax system, as well as the effects of the reforms being implemented. Still, for the establishment of competitive prices stable economic environment is needed. Therefore the evaluation of the price-setting specifics gains utmost importance. By evaluation price-setting and identifying existing regularities, by developing methodological approach to targeted price-setting management process, it is possible to promote the implementation of the competitive advantages of price-setting. Latvian market is characterized by changing prices with a strong upward trend. Though the scientific literature increasingly accentuates the science-based price-setting, Latvian enterprises have little experience in this field and this important and complex process is given undeservedly little attention.DOI: http://dx.doi.org/10.5755/j01.em.17.2.2173
 
Publisher Kaunas University of Technology
 
Contributor —
 
Date 2012-08-17
 
Type —
—
 
Format application/pdf
 
Identifier http://www.eejournal.ktu.lt/index.php/Ekv/article/view/2173
10.5755/j01.em.17.2.2173
 
Source ECONOMICS AND MANAGEMENT; Vol 17, No 2 (2012); 502-508
EKONOMIKA IR VADYBA; Vol 17, No 2 (2012); 502-508
 
Language en
 
Rights Autorių teisės yra apibrėžtos Lietuvos Respublikos autorių teisių ir gretutinių teisių įstatymo 4-37 straipsniuose.
Copyright terms are indicated in the Republic of Lithuania Law on Copyright and Related Rights, Articles 4-37.