Record Details

PURCHACE BEHAVIOR OF ONLINE PHARMACIES CLIENTS

Economics and Management

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Field Value
 
Title PURCHACE BEHAVIOR OF ONLINE PHARMACIES CLIENTS
 
Creator Lostakova, Hana; University of Pardubice
Curdova, Marketa; University of Pardubice
Janouch, Viktor; University of Pardubice
 
Subject consumer behaviour; online pharmacies; clients’ reasons of purchase by e-shops; steps of clients’ purchase by e-shops
 
Description Sales of pharmaceutical products that do not require a prescription to purchase (over-the-counter drugs and dietary supplements) are increasingly being made in the Czech Republic through Internet pharmacies. If the operators of e-shops are to succeed in the ever-increasing competitive environment, and be better than the competition in satisfying the customers, they need to improve not only their offer, but to increase user-friendliness of the electronic shopping system and improve care for clients of these e-shops. This requires a thorough knowledge of the shopping procedure these clients consider to be the most natural and most appropriate for them. This article summarizes the possible procedures when purchasing through e-commerce and presents the results of a quantitative research by method of online interview among clients of online pharmacies. The goal of this research was to map the reasons that lead clients to shop in an internet pharmacy, purchase frequency and procedure for the purchase of over-the-counter medications and nutritional supplements on the Internet.DOI: http://dx.doi.org/10.5755/j01.em.17.3.2147
 
Publisher Kaunas University of Technology
 
Contributor —
 
Date 2012-08-08
 
Type —
—
 
Format application/pdf
 
Identifier http://www.eejournal.ktu.lt/index.php/Ekv/article/view/2147
10.5755/j01.em.17.3.2147
 
Source ECONOMICS AND MANAGEMENT; Vol 17, No 3 (2012); 1098-1107
EKONOMIKA IR VADYBA; Vol 17, No 3 (2012); 1098-1107
 
Language en
 
Rights Autorių teisės yra apibrėžtos Lietuvos Respublikos autorių teisių ir gretutinių teisių įstatymo 4-37 straipsniuose.
Copyright terms are indicated in the Republic of Lithuania Law on Copyright and Related Rights, Articles 4-37.