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Do US Consumers’ Perceive Local and Organic Food Differently? An Analysis Based on Means‐End Chain Analysis and Word Association

International Journal on Food System Dynamics

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Title Do US Consumers’ Perceive Local and Organic Food Differently? An Analysis Based on Means‐End Chain Analysis and Word Association
 
Creator Haas, Rainer
Sterns, James
Meixner, Oliver
Nyob, Diane–Isis
Traar, Vera
 
Subject local food; organic food; consumer values and motives; product attributes of local food and organic food
 
Description The market of local and organic food is still a niche market in the USA, despite its strong growth rates. Both offer consumers an alternative to a globalized anonymous food supply chain. Yet local food and organic food seem to beoverlapping and to some degree competing food concepts. While the organic food market somehow has managed to “mature”, being widely distributed in national supermarket chains, local food in the US still seems to be tied to a“grassroots food movement”, being mainly distributed over short food supply chains. With several trends indicating sustained growth for local and organic consumption, this paper first addresses different connotations of local foodand compares them to standard definitions of organic food. The main focus is to explore the perception of US consumers towards local and organic food, using results from two different studies. Both studies use laddering techniques and word association tests, which were undertaken at Cornell University in New York State and at the University of Florida in the city of Gainesville. These findings are used to achieve a better understanding of the image of local and organic food, and the motives and values of local and organic food consumers.
 
Publisher CentMA
 
Contributor —
 
Date 2014-02-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/435
10.18461/ijfsd.v4i3.435
 
Source International Journal on Food System Dynamics; Vol 4, No 3 (2013); 214 - 226
1869-6945
 
Language eng
 
Relation http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/435/356