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The Ethics, Obligations, and Stakeholders of Ecotourism Marketing
Intellectual Economics
View Archive Info| Field | Value | |
| Title |
The Ethics, Obligations, and Stakeholders of Ecotourism Marketing
Suinteresuotųjų šalių etika ir pareigos ekologinio turizmo rinkodaroje |
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| Creator |
McGahey, Stan
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| Subject |
ecotourism; marketing; ethics; obligations; stakeholders; codes of conduct; mass tourism
L83 eko turizmas; rinkodara; masinis turizmas L83 |
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| Description |
Ecotourism is small-scale tourism that visits areas of exceptional natural and cultural interests in a manner that: (1) protects the nature; (2) preserves the culture; (3) enhances the local economy; and (4) educates the tourists. Ecotourism was created as the antidote to mass tourism’s disregard at best, or exploitation at worst, of pristine destinations. But the term ecotourism is easily abused. Marketing, from product development to promotion, creates expectations for both hosts and guests. Procedures and oversight must be established to ensure that ecotourism remains true to its intended purpose. Worldwide, this is still a work in progress. This paper discusses the ethics, obligations, and stakeholders involved in the marketing of ecotourism products using insights, examples, and best practices from around the world.
Ekologinis turizmas yra nedidelio masto turizmas, liečiantis išskirtines gamtos sritis, nukreiptas į: gamtos saugojimą; kultūros išlaikymą; vietos ekonomikos didinimą; turistų švietimą. Ekologinis turizmas atsirado kaip atsakas masiniam turizmui. Tačiau terminu „Ekologinis turizmas“ lengvai piktnaudžiaujama vykdant rinkodarą. Būtina numatyti procedūras ir priežiūros mechanizmą, kad ekologinis turizmas atliktų savo paskirtį. Šiame straipsnyje aptariama suinteresuotų ekologiniu turizmu asmenų etika ir pareigos. Pateikiami geriausios praktikos pavyzdžiai iš viso pasaulio. |
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| Publisher |
Mykolas Romeris University
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| Contributor |
—
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| Date |
2013-08-23
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Format |
application/pdf
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| Identifier |
https://www3.mruni.eu/ojs/intellectual-economics/article/view/565
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| Source |
Intellectual Economics; Vol 6, No 2 (2012): Intellectual economics; 75–88
Intelektinė ekonomika; Vol 6, No 2 (2012): Intellectual economics; 75–88 1822-8038 1822-8011 |
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| Language |
eng
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| Relation |
https://www3.mruni.eu/ojs/intellectual-economics/article/view/565/526
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| Rights |
Copyright (c) 2014 Intellectual Economics
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